UK-based digital radio manufacturer Pure and the Digital Radio UK organisation are welcoming Norway’s plans for DAB.
Pure is working with Digital Radio Norway to ensure there are accessible in-car adapters in the market in readiness for digital radio migration, and says there is a huge amount of momentum and appetite for digital radio across multiple countries.
Meanwhile, Ford Ennals, CEO of Digital Radio UK says: “Norway was the first country to switchover to digital TV and we expect their announcement of a 2017 radio switchover to signal the start of a transition to digital radio across a number of European markets. In the UK the Government believes the future of radio is digital, and we are making good progress on achieving the agreed switchover coverage and listening criteria.”
Patrick Hannon, President of WorldDMB, says: “This announcement is a key milestone in the development of digital radio. It sends a clear signal to Europe and the rest of the world that digital radio is the platform of the future. Norway’s success has been based on a clear plan and strong commitment from broadcasters, policy makers and manufacturers.”
Paul Smith, Pure’s general manager, adds: “As one of the original digital radio pioneers, this announcement is music to our ears and gives clarity to consumers and the radio industry in Norway allowing us to push ahead our digital radio plans with certainty. We look forward to working closely with radio industry stakeholders in Norway to ensure a smooth transition by continuing to stimulate the market with new and innovative products.”
Norway will move all the national stations to DAB and offer extra stations via DAB+ starting in January 2017.