Alesha Dixon has taken on the role of Ambassador for The Bauer Academy and its ‘Step Inside’ training programme.
The courses are fully funded by Creative Skillset, with Support from HM Government with Employer Ownership funding, and are completely free, open to everyone regardless of background or employment status and are fully flexible to suit the needs of participants.
Courses cover areas like radio presenting, creative content, show producing, sound production, journalism and more.
Alesha Dixon comments: “I’m really pleased to support a programme which promotes diversity. It is important that people from all types of backgrounds can access these amazing training opportunities from Bauer and Creative Skillset. As a judge on Britain’s Got Talent, I often see people who just need the chance to shine and it’s brilliant that anyone can step inside the media industry; these opportunities are open to everyone.
“I’d encourage people to get involved and try something new – you never know where it will take you!”
Alesha recently spent a day with Step Inside students at Bauer Radio’s Key 103 in Manchester, (pictured: Alesha with Bauer Academy students Paris Munro and Lisa Platt) where she learnt how courses run and heard about the skills students have gained throughout their Step Inside journey.
All Step Inside courses connect to the Academy’s talent development programme – so far three people in Manchester have been given 12 week personalised places with industry mentors. Activities also connect to Hiive – Creative Skillset’s professional network for creative industries.
Training venues include many of Bauer Radio’s studios across England including London’s Kiss and Absolute Radio, Manchester’s Key 103, Preston’s Rock FM, Liverpool’s Radio City, Newcastle’s Metro Radio, Hull’s Viking FM, Leeds Radio Aire, Sheffield’s Hallam FM and Carlisle’s CFM, plus media buses are delivering training in communities across England.
Courtnay McLeod, Director of Bauer Academy added: “Step Inside has an innovative approach to finding and developing talent. Importantly, this free training programme effectively promotes diversity across creative industries.”
Dinah Caine CBE, Chief Executive of Creative Skillset commented: “This industry-led programme is a great solution to a skills gap, providing a stream of potentially brilliant new entrants into the business.”