New apps promote radio's benefits to advertisers
New apps promote radio’s benefits to advertisers
Posted by
New apps promote radio’s benefits to advertisers

The Radio Advertising Bureau has launched two new tools to help advertisers estimate the effectiveness of their radio campaign and find out what types of creative work best.

ROI Predict is a free online calculator that advertisers can use to input how they’ve allocated their budgets across different media along with information about their brand. it will then work out a total campaign ROI for the client. It also means media planners can choose different options to work out the most effective way to target their spending.

Ad Finder is a way for creative agencies to find radio adverts that have been run before – and they can search by things such as use of humour, call-to-action mechanics, types of voices and music etc. It pulls data from radioGAUGE, an RAB database that contains results of surveys that have measured the success of radio advertising campaigns for the last 7 years.

Mark Barber, Planning Director at the RAB commented: “We are always looking at ways to help advertising customers use radio more effectively as part of their media mix. These apps provide insight into how radio can be used as part of a wider media and creative campaign to help optimise overall advertising ROI.”

Tomas Balaam, Business Director, Mindshare added: “Any tool that helps us create further rationale for including radio within a media schedule is brilliant. ROI Predict is easy to use and produces great visual outputs that can be simply incorporated into client presentations.”

Hear more radio industry news like this at the top of the hour on inRadio - the radio industry's very own radio station. Listen now in a new window whilst you continue reading RadioToday or press play below.

0 0 2428 19 May, 2015 Sales & Marketing 11:12 am 20155 Tuesday, May 19th, 2015

Leave a Reply

Looking for something else?


Subscribe to our emails to stay informed about the latest radio news and products delivered straight to your inbox.

Related Posts

Closing Date: Audio Production Awards - September 29, 2016 at 11:59 pm (Online)
The Imaging Days - October 3, 2016 at 8:00 am (Holland)
The Imaging Days - October 4, 2016 at 8:00 am (Holland)
Radiodays Ireland - October 17, 2016 at 10:00 am (Dublin)
Radiodays Ireland - October 18, 2016 at 10:00 am (Dublin)
ARIAS - Audio and Radio Industry Awards - October 19, 2016 at 6:00 pm (First Direct Arena, Leeds)
WorldDAB General Assembly 2016 - November 9, 2016 at 10:00 am ()
Audio Production Awards - November 24, 2016 at 6:00 pm (BFI Southbank, Belvedere Road, London)
More events