Mobile phone users in Nigeria can now tune in to BBC World Service radio in English and Hausa by dialling a local phone number.
Calls to the number, 01 4405 222, are charged at local rate and offer different languages via a menu. Until now, BBC World Service has only been available in Nigeria via shortwave, online and satellite but this move should appeal to owners of the 132 million active mobile devices.
English-language radio is streamed live around the clock. Programmes in Hausa are streamed live at 06.30, 15.00 and 20.30 Nigeria Time and then repeated until the next programme is broadcast.
BBC Africa Editor Solomon Mugera says: “Thanks to this development, anybody with a mobile phone in Nigeria can listen to BBC World Service in English or Hausa at any time.”
The service is provided by ZenoRadio, where CEO Morris Berger says: “Thanks to BBC and our service, listeners in Nigeria can now stay connected to their favourite BBC content from any phone. As this is our first foray into Africa, we are proud to work with the BBC on this.”