RadioCentre wants further Format changes
RadioCentre wants further Format changes
Posted by
RadioCentre wants further Format changes

RadioCentre has welcomed the move by Ofcom to simplify music Formats, but says it would like to have seen the changes go further.

Matt Payton, Director of External Affairs for Radiocentre said: “The changes announced by Ofcom are a step in the right direction. They go some way to recognising the dramatic shifts in music consumption over the last few years and expansion of consumer choice. But in a digital age where consumers have access to a huge variety of music content at their fingertips, the concept of music formats being set by a regulator is clearly outdated.

“Ultimately radio stations need to be as free as possible to choose the music they play, so that they can react to the needs of listeners. At least Ofcom now appears to recognise this – even acknowledging the case for a change in legislation to provide greater flexibility”.

Currently different commercial radio stations are required to provide a certain proportion of speech or music of a particular genre (such as contemporary chart, rock or rhythmic based) in order to comply with their station format as set out by Ofcom.

Under the changes announced today the way in which mainstream popular music stations are described will be simplified and the number of different will be categories reduced. In addition specialist music stations will have the option of simplifying their format descriptions into broader headings where the core character of the service remains the same.

According to research commissioned by Radiocentre from Ipsos MORI, Ofcom’s terminology does not resonate with the majority commercial radio listeners. The way they perceive or describe music is very different to Ofcom’s classifications.

  • Only 1 in 3 (33%) could correctly identify the format description of the station they listen to when asked to select one option from Ofcom’s format list.
  • 72% use none of the main terms used by Ofcom when describing music on a station they listen to in their own words.
  • Less than 5% of commercial radio listeners think it should be Ofcom that determine the types of music a radio station plays.

You can see RadioCentre’ response in full here.

Hear more radio industry news like this at the top of the hour on inRadio - the radio industry's very own radio station. Listen now in a new window whilst you continue reading RadioToday or press play below.

0 4 2955 25 June, 2015 Industry News 1:27 pm 20156 Thursday, June 25th, 2015

Leave a Reply

Looking for something else?

Register

Subscribe to our emails to stay informed about the latest radio news and products delivered straight to your inbox.

Related Posts

Radio Festival 2016 - September 26, 2016 at 9:00 am (The British Library, 96 Euston Rd, London NW1 2DB, United Kingdom)
Thanksgiving service to Sir Terry Wogan - September 27, 2016 at 12:00 pm (Westminster Abbey, London)
Closing Date: Audio Production Awards - September 29, 2016 at 11:59 pm (Online)
The Imaging Days - October 3, 2016 at 8:00 am (Holland)
The Imaging Days - October 4, 2016 at 8:00 am (Holland)
Radiodays Ireland - October 17, 2016 at 10:00 am (Dublin)
Radiodays Ireland - October 18, 2016 at 10:00 am (Dublin)
ARIAS - Audio and Radio Industry Awards - October 19, 2016 at 6:00 pm (First Direct Arena, Leeds)
More events