Metro in breach for not advising text costs
Metro in breach for not advising text costs
Posted by
Metro in breach for not advising text costs

Metro Radio 2 has been found in breach of the broadcasting code for not telling listeners how much texts to the station cost.

One listener complained that the presenter asked people to interact with the programme using a shortcode text service – charged at a premium rate – without stating the associated costs.

Metro admitted that, in error, an accompanying pre-recorded message referring listeners to the station’s website “for a full list of terms and conditions”, which included detailed price information, had not been broadcast.

The station also said that, although its presenters generally “highlighted the cost of texting the studio for general interaction” a ‘live read’ had not been broadcast on this occasion.

And although the programmes on Metro Radio 2 are shared with numerous other stations, the listener only referred to this station when making the complaint.

Ofcom told Metro that such a message, which neither included full pricing information nor even referred to it, would have been insufficient in this case and expects Metro to take greater care when inviting listener interaction in future.

The cost of texting the station has since been reduced to the cost of the text message only.

Hear more radio industry news like this at the top of the hour on inRadio - the radio industry's very own radio station. Listen now in a new window whilst you continue reading RadioToday or press play below.

0 5 3109 13 July, 2015 Station News 11:05 am 20157 Monday, July 13th, 2015

Leave a Reply

Looking for something else?


Subscribe to our emails to stay informed about the latest radio news and products delivered straight to your inbox.

Related Posts

Closing Date: Audio Production Awards - September 29, 2016 at 11:59 pm (Online)
The Imaging Days - October 3, 2016 at 8:00 am (Holland)
The Imaging Days - October 4, 2016 at 8:00 am (Holland)
Radiodays Ireland - October 17, 2016 at 10:00 am (Dublin)
Radiodays Ireland - October 18, 2016 at 10:00 am (Dublin)
ARIAS - Audio and Radio Industry Awards - October 19, 2016 at 6:00 pm (First Direct Arena, Leeds)
WorldDAB General Assembly 2016 - November 9, 2016 at 10:00 am ()
Audio Production Awards - November 24, 2016 at 6:00 pm (BFI Southbank, Belvedere Road, London)
More events