There’s a new set of themes and idents on-air at Absolute Radio made by the team at Wise Buddah in London.
The new package retains the current sonic logo and comprises of ten main ID’s, show specific themes, news, travel, and sport beds.
The new package was created by Wise Buddah’s Jem Godfrey who for many reasons was over the moon about the project: “My radio career began within the walls of One Golden Square in the 90s as a trainee Production Assistant. I remember carting up the TM Century jingle package we had and thinking…one day, I’d like to be a jingle writer and do the jingles for this place.
“Admittedly 22 years is perhaps slightly longer than I was anticipating, but it’s literally something of a dream come true to finally get the chance to close the circle. I’ve loved every minute of making this package”.
Deputy Content Director for Absolute Radio Paul Sylvester explains more about the themes: “Absolute Radio is where real music matters – and we wanted imaging which would fit the station’s attitude, style and importantly, with the songs we play. The Wise Buddah team did a superb job of creating idents which sound like real music and not jingles, while also delivering functional, usable imaging. It’s a really difficult trick to pull off, and the package they’ve delivered is much better than we’d ever imagined. The results show the benefit of an effective collaboration – matching the skills of Jem Godfrey as a composer and producer with the programming team’s requirements. It sounds bright, uplifting and refreshing on-air.”
Have a listen below or try here.