BBC Radio 1’s Station Imaging Producer, Matt Fisher, is confirmed for The Imaging Days 2015.
He’ll be doing a seminar about ‘campaign evolution’ at the event, which is taking place in Haarlem on October 5th and 6th this year.
Matt says: “Having the confidence to allow a campaign to grow, evolve and form its own identity from nothing can be daunting. However it’s something we do very well at Radio 1. This year I wanted to create the backbone for Radio 1’s Big Weekend campaign via a single piece of station sound production.
“The Big Weekend Mash-Up formed the basis for its entire Big Weekend promotional campaign. It started as a blank Pro Tools session before becoming trails, imaging elements, social media content, comedy features, event openers and more. This session is the story of the Big Weekend Mash-Up”.
Other confirmed speakers so far, for the second edition of The Imaging Days are: Kelly Doherty (Vice-president of Imaging at iHeartMedia and former KIIS FM Los Angeles Imaging Director), John Frost (Frostbytes), Chris Hartgers (Radio 538), Niels Franken (Radio 538), Dom Nero (Hot 97, New York), Steve Jones (Brand Like a Rock Star) and Ryan Drean (The Imaging Days Panels).