Community radio station Zetland FM is launching Bank Holiday Monday at midday on 105FM.
The Redcar and Cleveland service has new studios in a prominent building on the seafront, and had a launch party last week with X Factor star Abi Alton among guests at launch party.
The schedule includes Gary Wilkinson, Les Gunn and Julie Donaldson.
The station was set up by Chairman Jeremy Gartland, who says: “We are delighted to be basing our studios at the Redcar Beacon, which puts us right at the heart of the community we’re serving. Being born in Redcar and growing up in Skelton, I’ve always believed that this area deserves to have its very own radio station – and now we have.
“Our launch event was a real testament to the support the local community in Redcar and Cleveland has shown and we loved the music and support from Abi Alton.
“The whole team is passionately working hard to put together a radio station this area can be proud of.”