New six note logo for BBC local radio stations
Production company Mcasso has been awarded the contract to rebrand all 39 local BBC radio stations.
The current station sound was also created by Mcasso, and a new six-note logo starts today on BBC Radio London then across the network during this month.
The new sound comprises a new logo of 6 notes, which can be used as a whole, or split into two separate 3 note logos.
Mike Connaris, Mcasso CEO says, “We were obviously delighted to be working again with the BBC Local Radio team. We developed a new logo to be used in all the cuts and recorded with the extraordinary BBC National Orchestra of Wales in Cardiff and the BBC Big Band at Angel Studios London, before mixing and mastering all the tracks at Mcasso’s studios. We’re really looking forward to hearing the new branding on air from October.”
The package is designed for use across all programmes including Breakfast, News, Sport, Community and Music.
Have a listen to a montage of the new cuts here or play below.