Absolute Radio says Real Music Matters

There’s a new national marketing campaign at Absolute Radio to highlight its new ‘Real Music Matters’ positioning.

The campaign is across programming, station imaging and experiential live events. It will be showcased across outdoor sites throughout the UK, plus digital display and social outreach across Facebook and Twitter.

As the ‘Real Music Matters’ campaign kicks off digitally on 21st December, Absolute Radio will be putting the finishing touches to its Apple TV app which allows the user to see who’s on air, what’s coming up and what’s just been played, while the Apple remote can be used to easily switch between all seven Absolute Radio decade stations.

Clare Baker, Absolute Radio Marketing Director said “Real Music Matters sums up the ethos of Absolute Radio – a brand dedicated to music that offers escapism from the throwaway and manufactured, focussing on tracks which stand the test of time. The campaign has been inspired by many of the artists who we’ve spoken to and their passion for real music. This campaign is fully integrated across outdoor and digital and is further celebrated with on-air and live music events, while our Apple TV launch continues to strengthen the distribution of our brand”

Marketing inserts of the ‘Real Music Matters’ creative will appear in print across Bauer Media titles including Q, Mojo and Empire. Live events will include performances from Hozier, who takes to the stage at The Garage in London on 13th January with exclusive sessions from James Bay and Bear’s Den to follow in 2016.

The outdoor ‘Real Music Matters’ campaign, bought by Starcom MediaVest Group, with creative by Thinkfarm, will go live in the new year with the launch on Apple TV also expected in early 2016.

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