106 people complain about Chris Moyles adverts
106 people complain about Chris Moyles adverts
Posted by
106 people complain about Chris Moyles adverts

The Radio X television adverts have been cleared by the Advertising Standards Authority after 106 people complained about them.

The ads showed Chris Moyles bumping into people as he walked down the street towards the studio building, but some people said they were offensive, irresponsible and unsuitable for children.

87 viewers complained that the ad encouraged and condoned anti-social and violent behaviour, and others believed it was inappropriate for children to watch.

The ASA said: “We acknowledged that his actions in the ad were likely to be seen as unpleasant, but we considered that the context in which it was shown meant viewers were unlikely to interpret it as realistic and as an acceptable way to behave.

“In the particular circumstances of the ad, we concluded it was unlikely to cause serious or widespread offence or be seen to encourage or condone anti-social behaviour or bullying.”

The ads, a parody of The Verve’s video for its song Bittersweet Symphony, were scheduled away from children’s programmes.

Hear more radio industry news like this at the top of the hour on inRadio - the radio industry's very own radio station. Listen now in a new window whilst you continue reading RadioToday.



0 4 4884 27 January, 2016 Industry News, Today Wednesday, January 27th, 2016

Leave a Reply

Looking for something else?

Register

Subscribe to our emails to stay informed about the latest radio news and products delivered straight to your inbox.

Related Posts

FAB on DAB Radio Academy Event - June 30, 2016 at 7:00 pm (University of Portsmouth)
Entries open for the ARIAS - July 4, 2016 at 9:00 am (Online)
RadioDNS Automotive Broadcaster Workshop - July 5, 2016 at 9:00 am (Geneva, Switzerland)
Ministerial Summer Reception - July 12, 2016 at 4:00 pm (30 Leicester Square, London)
BBC Radio 1 Roadshow Remembered - July 28, 2016 at 7:00 pm (BBC Radio Solent 10 Havelock Road, Southampton, SO14 7FY, England)
More events