Desmond gives The Bay millions of extra hits
Desmond gives The Bay millions of extra hits
Posted by
Desmond gives The Bay millions of extra hits

Research commissioned by The Bay shows the radio station reached almost six million impressions on social media during Storm Desmond.

The station commissioned social media research with Lancaster based video marketing specialist, Workshop Media. Results released this week also showed that the station delivered the extra impressions through their Facebook and Twitter channels, with the biggest spikes being on 7th & 8th December.

Managing Director of Workshop Media, David Guest, commented: “The research shows that The Bay is the go to source of information and connection for people in the Bay area and is a perfect example of how, when a brand does what it says it will do, people remember and react positively.”

Website traffic to thebay.co.uk also increased year on year with unique users up 1032% and page views up 1,878%. The Bay’s coverage was also used as a source by national media including Sky News and the BBC with both featuring The Bay with live interviews.  

The Bay’s Managing Director, Bill Johnston, told RadioToday: “These results are quite staggering. Listeners were hungry for information on air online and the team here worked around the clock to deliver. It’s great to see their efforts rewarded in such high numbers. Great work!”

0fda70b9-1af3-48e9-b459-186a2272eea8

Hear more radio industry news like this at the top of the hour on inRadio - the radio industry's very own radio station. Listen now in a new window whilst you continue reading RadioToday or press play below.

0 0 2332 26 January, 2016 Station News 12:44 pm 20161 Tuesday, January 26th, 2016

Leave a Reply

Looking for something else?

Register

Subscribe to our emails to stay informed about the latest radio news and products delivered straight to your inbox.

Related Posts

Radio Festival 2016 - September 26, 2016 at 9:00 am (The British Library, 96 Euston Rd, London NW1 2DB, United Kingdom)
Thanksgiving service to Sir Terry Wogan - September 27, 2016 at 12:00 pm (Westminster Abbey, London)
Closing Date: Audio Production Awards - September 29, 2016 at 11:59 pm (Online)
The Imaging Days - October 3, 2016 at 8:00 am (Holland)
The Imaging Days - October 4, 2016 at 8:00 am (Holland)
Radiodays Ireland - October 17, 2016 at 10:00 am (Dublin)
Radiodays Ireland - October 18, 2016 at 10:00 am (Dublin)
ARIAS - Audio and Radio Industry Awards - October 19, 2016 at 6:00 pm (First Direct Arena, Leeds)
More events