Research commissioned by The Bay shows the radio station reached almost six million impressions on social media during Storm Desmond.
The station commissioned social media research with Lancaster based video marketing specialist, Workshop Media. Results released this week also showed that the station delivered the extra impressions through their Facebook and Twitter channels, with the biggest spikes being on 7th & 8th December.
Managing Director of Workshop Media, David Guest, commented: “The research shows that The Bay is the go to source of information and connection for people in the Bay area and is a perfect example of how, when a brand does what it says it will do, people remember and react positively.”
Website traffic to thebay.co.uk also increased year on year with unique users up 1032% and page views up 1,878%. The Bay’s coverage was also used as a source by national media including Sky News and the BBC with both featuring The Bay with live interviews.
The Bay’s Managing Director, Bill Johnston, told RadioToday: “These results are quite staggering. Listeners were hungry for information on air online and the team here worked around the clock to deliver. It’s great to see their efforts rewarded in such high numbers. Great work!”