Cathy Ma has joined Bauer Media as Audience Development Director, whilst Ali Wilkinson is promoted to Head of Content, Radio.
Cathy will focus on content strategies to grow digital audiences and will work alongside senior leaders in search and social. Bauer’s Hannah Rouch, Alice Farmiloe and Ali Wilkinson all take up new senior editorial roles.
Prior to Bauer Media, Cathy held roles in editorial, social content, product management and digital brand consulting at Yahoo!, Time Inc and blue chip digital businesses as well as for The Telegraph Media Group, where she engineered double-digit audience growth.
Bauer says Ali Wilkinson is responsible for driving growth of connected audio listening through content strategies and creation. Ali has experience in digital activation and design from previous roles at Ministry of Sound and Harlequin, managing and designing campaigns for compilations, social media and building authors audiences.
Sam Jones Managing Director Bauer Xcel said, “We are seeking world-class talent as we unlock a new level of digital performance and targeting opportunities for commercial partners.”