Stray FM's web traffic goes up due to floods
Stray FM’s web traffic goes up due to floods
Posted by
Stray FM’s web traffic goes up due to floods

Traffic to Stray FM’s website saw an increase of more than 1,000% over Christmas because of flooding in the area.

Ilkley, Otley, Skipton, Knaresborough and Boroughbridge were among the towns heavily affected and as the water started to rise more people turned to the station for the latest information. Christmas Day and Boxing Day saw page views to the website increase by 1,555% while online listening tripled and social media reach quadrupled.

Sarah Barry, Managing Director of Stray FM said, “People turn to us first, because we can be there, in every sense, when our local community needs us.

The ability we now have to reach thousands of people via the website and social media enables us to give more accurate information, more quickly – often in minutes. It also allows our audience to engage with us and others affected, sharing information and helping to bring the whole community together, which is so important, not just as it’s happening but also in the aftermath as the clean-up gets under way.

It goes without saying that Stray FM will continue to support those affected in whatever way possible.”

Hear more radio industry news like this at the top of the hour on inRadio - the radio industry's very own radio station. Listen now in a new window whilst you continue reading RadioToday or press play below.

0 0 2312 08 January, 2016 Station News 3:29 pm 20161 Friday, January 8th, 2016

Leave a Reply

Looking for something else?


Subscribe to our emails to stay informed about the latest radio news and products delivered straight to your inbox.

Related Posts

BBC Music Awards 2016 - December 12, 2016 at 8:00 pm (ExCeL London 1 Western Gateway, London, E16 1XL, England)
Deadline for entries: IRN Awards - January 17, 2017 at 5:00 pm ()
European Radio Show - January 29, 2017 at 10:00 am (Paris)
European Radio Show - January 30, 2017 at 10:00 am (Paris)
European Radio Show - January 31, 2017 at 10:00 am (Paris)
RAJAR delivered to stations Q4 2016 - February 8, 2017 at 10:30 am ()
Radiodays Europe 2017 - March 19, 2017 at 12:00 am (Amsterdam, Netherlands)
IRN Awards - March 23, 2017 at 6:00 pm ()
More events