Traffic to Stray FM’s website saw an increase of more than 1,000% over Christmas because of flooding in the area.
Ilkley, Otley, Skipton, Knaresborough and Boroughbridge were among the towns heavily affected and as the water started to rise more people turned to the station for the latest information. Christmas Day and Boxing Day saw page views to the website increase by 1,555% while online listening tripled and social media reach quadrupled.
Sarah Barry, Managing Director of Stray FM said, “People turn to us first, because we can be there, in every sense, when our local community needs us.
The ability we now have to reach thousands of people via the website and social media enables us to give more accurate information, more quickly – often in minutes. It also allows our audience to engage with us and others affected, sharing information and helping to bring the whole community together, which is so important, not just as it’s happening but also in the aftermath as the clean-up gets under way.
It goes without saying that Stray FM will continue to support those affected in whatever way possible.”