Radio City 2 will be advertised on billboards, taxis and social media to promote its new FM frequency of 105.9.
The campaign includes outdoor activity including a number of digitally enabled sites, taxi wraps, on-air and social media cross promotion, experiential activity and a partnership with the Liverpool Echo.
Nick Button Group Marketing Director, Bauer City Network, Bauer Radio said: “Liverpool will be one of the most exciting markets in the Bauer City Network this year and we are investing significantly in our portfolio of four stations Radio City, Radio City 2, Radio City 3 and Radio City Talk. This campaign will ensure that all of Liverpool knows they can now hear their favourite greatest hits and presenters in crystal clear FM quality”.
From Monday 1st February ‘The Greatest Hits For the Greatest City’ campaign will be visible on poster sites and digital screens across Liverpool, as well as within the Liverpool One shopping area. Taxi wraps will be rolled out across a fleet of fully branded cabs, while a partnership with the Liverpool Echo will see print and digital adverts showcased across main paper, Wirral News, Southport Visitor, Chester Chronicle and Ellesmere Port Metro plus social media collaborations and a series of competition mechanics.
Breakfast presenter Simon Ross will also be broadcasting from a number of locations accompanied by special guests and the Radio City 2 Street Team.