Gem has a new logo, sound and strapline
Gem has a new logo, sound and strapline
Posted by
Gem has a new logo, sound and strapline

It’s all change for Gem in the Great East Midlands today as the Orion Media station launches a new logo and strapline.

An updated music proposition will see Gem concentrate on current pop music tracks from the likes of Pink, Ed Sheeran and Gary Barlow, and old-school favourites such Madonna, Justin Timberlake and Whitney Houston.

Bosses at Gem say an extensive research programme identified how the tastes of ‘30 somethings’ are changing – and also highlighted the increasing importance of ‘mood’ when listeners choose a station to suit their lifestyle.

‘Playing music you love’ becomes the new brand statement, accompanied by an updated logo to add a more contemporary feel to the brand. “Great businesses today are consumer-led. This extensive radio research project in this key UK region has generated real insight into how contemporary listeners engage with radio in their lives” said Adrian Serle, Orion’s Chief Executive.

“Gem is currently the most listened-to commercial brand in the East Midlands; and we are confident our new approach will strengthen appeal” added Serle.

Hear more radio industry news like this at the top of the hour on inRadio - the radio industry's very own radio station. Listen now in a new window whilst you continue reading RadioToday or press play below.

0 13 5564 08 February, 2016 Station News 9:41 am 20162 Monday, February 8th, 2016

Leave a Reply

Looking for something else?


Subscribe to our emails to stay informed about the latest radio news and products delivered straight to your inbox.

Related Posts

Helen Boaden in Conversation - January 16, 2017 at 6:15 pm (David Puttnam Media Centre, University of Sunderland SR6 0DD)
Deadline for entries: IRN Awards - January 17, 2017 at 5:00 pm ()
European Radio Show - January 29, 2017 at 10:00 am (Paris)
European Radio Show - January 30, 2017 at 10:00 am (Paris)
European Radio Show - January 31, 2017 at 10:00 am (Paris)
RAJAR delivered to stations Q4 2016 - February 8, 2017 at 10:30 am ()
Radiodays Europe 2017 - March 19, 2017 at 12:00 am (Amsterdam, Netherlands)
IRN Awards - March 23, 2017 at 6:00 pm ()
More events