Former UTV and GMG Radio sales director Matt Allitt is joining Bauer to lead the commercial team in Edinburgh.
Matt replaces Craig Lumsdaine who is retiring after 26 years at the station.
“I’m really pleased to be offered this position at Edinburgh’s best loved radio station. It’s the perfect role considering my track record so far,” Matt says.
He started his radio sales career at The Bay in Lancaster before joining UTV for 11 years, followed by GMG for six years where he led the team through the transition to Global where he became Commercial Director in 2014.
Matt added: “I’ve worked in a sales role at radio stations for almost all of my professional life. I have been successful at every station I have worked at: hitting targets, generating revenue and building strong teams. I want to repeat the success and keep the momentum going to continue the station’s success. Radio Forth has had a brilliant past and it’s in a very strong position. I want to do my part to ensure it has a fantastic future.”
A business studies graduate from the University of Salford, radio sales and advertising was not originally part of the plan. He was writing scripts and working in production for radio station, The Bay, in a temporary cover position when he was offered a permanent role in the sales team.
More than 20 years since making the decision to move away from the production side, Allitt believes he made the right decision: “I’m passionate about radio and the many advantages it offers to our commercial partners. I can’t wait to hit the ground running and work with both the team at Forth and the clients.”
Announcing his appointment, Cathy Kirk, Station Director, Radio Forth said: “On behalf of everyone here at Radio Forth we wish Craig Lumsdaine all the very best on his well-earned retirement after a fantastic 26 years at the station. At the same time we would like to offer a warm welcome to Matt, the ideal candidate to take up the Sales Director position. Matt’s past experience will stand him in excellent stead. I know he will make a swift and positive contribution to the team here at Radio Forth.
“This latest addition to the commercial team reinforces the fact that Bauer Media Group is investing strongly in its creative and commercial offerings, ensuring we can deliver the best possible campaigns for our clients.”