East Lancashire’s 2BR and BBC Radio Lancashire joined forces recently to help a flood hit local community.
The two stations spent a day broadcasting from Padiham, six weeks after the town was left underwater in the Boxing Day floods.
After seeing the devastation caused by the flood water, local resident Heather Sweet set up Padiham’s Pound Promise on Facebook, asking people to spend a pound in a local business to help them through what has been a tough few weeks. The campaign culminated with ‘Pound Promise Day’ and both 2BR and BBC Radio Lancashire threw their support behind it encouraging listeners to come to Padiham, say hello and of course spend a pound in a shop.
Managing Director at 2BR Simon Brierley told RadioToday: “It’s great to see the way the people of Padiham have bounced back from the Boxing Day floods, and a privilege to be able to tell their stories and celebrate their achievements. It’s no coincidence that by being consistently at the heart of their local communities both 2BR and BBC Lancashire are celebrating audience growth this week.”
Managing Editor at BBC Radio Lancashire John Clayton added: “The Pound Promise Day is a fantastic idea. It’s all about the Padiham community pulling together and making the effort to get the town back on its feet after the terrible floods. It’s only right that our two stations should get fully behind such a brilliant local campaign.”