Radiocentre’s annual conference Tuning In will include Rt Hon John Whittingdale MP, Secretary of State for Culture, Media and Sport and writer and philosopher Alain de Botton.
Alain is author of numerous bestselling titles including How Proust Can Change Your Life and Religion for Atheists and is the headline speaker for the event, taking place on the morning of Tuesday 17 May at the Ham Yard Hotel in London’s West End.
This year, Tuning In will focus on the theme: See Radio Differently. Speakers will discuss how radio continues to be a brilliantly effective medium for advertisers.
Alain de Botton says: “Ads have the great power to be deeply moving, by depicting what can be so difficult to find in real life. They would not work so well if they didn’t operate with a very good understanding of what our real needs are; what we really require to be happy. As a storytelling medium, radio presents a tremendous opportunity to drive that emotional connection brands need, and I therefore am delighted to be speaking at Tuning In and exploring this subject in more detail as keynote speaker.”
Siobhan Kenny, CEO of Radiocentre says: “We are hugely excited that Alain is able to speak at Tuning In. He has produced so many original ideas on what it means to be human, touching on friendship, travel, work, religion, success and, of course, the relationship between art and advertising. He is the perfect fit for radio, as he sees things with flair and in a fresh way. We can’t wait to hear his views on the original broadcast medium. It will also be interesting to hear the Culture Secretary’s views on the future of commercial radio as he considers the next phase of BBC Charter Renewal and the regulatory landscape more broadly.”
The full speaker line up and exact timings will be announced shortly. Keep up to date and register for a place today at conference.radiocentre.org.