The new M6 Heysham link road in North Lancashire has been officially named as The Bay Gateway.
The name of the road was down to public vote, with the winning name getting twice as many votes as the runner-up, Albert Halton Way.
The Bay has been backing the campaign and is happy to be sharing names with the new road.
Managing Director of The Bay Radio station, Bill Johnston, said: “It’s fantastic that we’ll be sharing the same name! The Bay Radio has so much synergy with local road travel across The Bay, especially as so many local residents, and millions of tourists, tune in to us in their cars for the latest Traffic & Travel News from The Bay Travel Centre. Since work on the new road started in 2014, The Bay has been working in partnership with the developer, Costain, to keep people up to date with traffic and travel news surrounding the scheme.
“The Bay Gateway name opens up so many exciting opportunities and we’re looking forward to discussing some exciting ideas with people as soon as possible. We’d like to thank all of our listeners who voted for The Bay Gateway.”
It is schedule to open in September 2016 and links to M6 junction 34 to Morecambe and Heysham, bypassing Lancaster City Centre.