Vodafone returns as Summertime Ball sponsor
Global has done a deal with Vodafone to return as the sponsor of Capital’s Summertime Ball for the next three years.
Vodafone, already sponsors of the weekly networked chart show from Global, will work with the company to bring an unsigned act to the stage at Wembley to perform. Two Vodafone Future Breakers will compete in the four-week campaign with Capital listeners voting for the act that goes through to “Take the Stage” and perform in front of more than 80,000 music fans.
Alex Conaway, head of brand advocacy, engagement and activation at Vodafone, said: “The partnership has been a huge success with Capital’s Summertime Ball now playing a major role in driving brand engagement for Vodafone. This year I’m confident we can build on the great work we’ve already done with Global to make Capital’s Summertime Ball with Vodafone 2016 the most successful yet.”
Mike Gordon, chief commercial officer at Global, said: “This is a true partnership that continues to deliver better results year after year. Vodafone is the ideal partner for Capital’s Summertime Ball and I’m delighted they’ve chosen to work with us for another three years.”
Vodafone first signed up as the headline sponsor of Capital’s Summertime Ball in 2012.