Wise Buddah brands Mellow Magic on DAB
Wise Buddah brands Mellow Magic on DAB
Posted by
Wise Buddah brands Mellow Magic on DAB

The new national DAB service Mellow Magic, which launched today, has a number of new custom themes by Wise Buddah.

The new beds will accompany the existing wider Magic Radio main station sound which was produced by Wise Buddah for the national Magic Radio network in 2015.

Jem Godfrey, Director, Wise Buddah Jingles, said: “Every now and then you get a job that you wish won’t end, this was definitely one of those. It was such a pleasure to work with Matt, Dan and the team, great communicators and inherently musical themselves. Perfect!”

Matt Clark, Head of Production, Magic Radio: “What I love most about working with Wise Buddah is the relationship we get with the people actually doing the work. There’s no issue with ‘lost in translation'; we get what we’re really after because we’re working closely with composers and producers every step of the way.

Jem has really captured the spirit of what Mellow Magic is musically all about, and given us a great suite of themes and idents that will give us masses of flexibility on-air. Real instruments, beautiful composition – these are exactly what we wanted.”

Mellow Magic features Fran Godfrey on breakfast, Paul Hayes on mornings, Patsy Kensit on afternoons and Gary Vincent on drive.

Here the new sound of the station below.

0 3 4088 14 March, 2016 Production News 8:01 am 20163 Monday, March 14th, 2016

Leave a Reply

Looking for something else?


Subscribe to our emails to stay informed about the latest radio news and products delivered straight to your inbox.

Related Posts

WorldDAB General Assembly 2016 - November 9, 2016 at 10:00 am ()
Student Radio Awards - November 10, 2016 at 6:00 pm (The O₂ 10 Entertainment Avenue, London, SE10 0DY, England)
BBC Gillard Awards - November 10, 2016 at 7:00 pm (Newcastle)
Audio Production Awards - November 23, 2016 at 6:00 pm (BFI Southbank, Belvedere Road, London)
Radio TechCon 2016 - November 28, 2016 at 10:00 am (The Arts Theatre, 6-7 Great Newport St, London WC2H 7JB)
Salon de la Radio - January 29, 2017 at 10:00 am (Paris)
Salon de la Radio - January 30, 2017 at 10:00 am (Paris)
Salon de la Radio - January 31, 2017 at 10:00 am (Paris)
More events