Wise Buddah brands Mellow Magic on DAB

The new national DAB service Mellow Magic, which launched today, has a number of new custom themes by Wise Buddah.

The new beds will accompany the existing wider Magic Radio main station sound which was produced by Wise Buddah for the national Magic Radio network in 2015.

Jem Godfrey, Director, Wise Buddah Jingles, said: “Every now and then you get a job that you wish won’t end, this was definitely one of those. It was such a pleasure to work with Matt, Dan and the team, great communicators and inherently musical themselves. Perfect!”

Matt Clark, Head of Production, Magic Radio: “What I love most about working with Wise Buddah is the relationship we get with the people actually doing the work. There’s no issue with ‘lost in translation’; we get what we’re really after because we’re working closely with composers and producers every step of the way.

Jem has really captured the spirit of what Mellow Magic is musically all about, and given us a great suite of themes and idents that will give us masses of flexibility on-air. Real instruments, beautiful composition – these are exactly what we wanted.”

Mellow Magic features Fran Godfrey on breakfast, Paul Hayes on mornings, Patsy Kensit on afternoons and Gary Vincent on drive.

Here the new sound of the station below.

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