Immedia, the media group set up by Bruno Brookes, has secured a five year deal with SUBWAY to provide in-store radio services.
Seven different stations, all known as SUBWAY Radio, will offer region-specific content to Subway stores in the UK and Republic of Ireland, France, Germany, The Netherlands, Finland and Sweden, including language-specific marketing.
There are over 3400 stores in the above mentioned areas, and each store has the option of subscribing to the station for around £10 a month.
The deal is with SUBWAY-owned non-profit organisation European Independent Purchasing Company Limited.
Bruno Brookes said: “We are delighted to be working with the SUBWAY brand and EIPC and look forward to adding a new dimension to the already superb SUBWAY store experience.”
Simon Aldred, Director of Services and Equipment at EIPC, added: “Working with SUBWAY stores and Immedia, we’re pleased to provide a high quality in store radio solution for SUBWAY Franchisees across many European countries.
“Immedia have a strong understanding of the needs of SUBWAY Franchisees which has helped them design and deliver a solution that supports SUBWAY branding and marketing messages both nationally and regionally, driving real financial benefits.”