Sunrise Radio enters Manchester radio market

Sunrise Radio Yorkshire is extending across the Pennines to Manchester for the first time – joining a DAB multiplex.

The Asian Hit Music Station will join the Niocast minimux on May 28th, and has already secured a number of partnerships.

The Bradford-based station is media partner for ‘The Decadent Designer Soiree’ taking place at Mercure Piccadilly Hotel in Manchester on 30th May 2016 followed by Pakistan Fashion Week (Manchester Exhibition) taking place on 6th/7th June at Brands by Bombay Stores on Wilmslow Road, Manchester.

Raj Parmar, Events & Marketing Director said “The team is truly excited to be given the opportunity to broadcast across Manchester and serve the community. Sunrise Radio has regularly partnered up with Manchester organisations for events, over the last twenty years. As exclusive radio media partners for the upcoming Pakistan Fashion Week in Manchester, Manchester Mela and several other events, it certainly is going to be an exciting year.”

Usha Parmar, Chief Executive for Sunrise Radio said “We are proud to be bringing our award winning service to the diverse communities of Manchester and look forward to further strengthening relationships between the two regions.”

David Duffy, CEO of Niocast, Owners of the Multiplex said: “we are delighted to be able to give Sunrise Radio the opportunity to broadcast in Manchester.

Asian Sound Radio, a Greater Manchester based Asian station, has been broadcasting on AM since 1996 across the city, and is also on DAB. Sunrise has been on 103.2 FM in Bradford since 1989.

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