London based Delicious Digital has won the pitch to provide the new sound of BBC Radio 5 live.
The company, founded by Ollie Raphael, will create a brand new sonic identity for the broadcaster and a full network imaging pack to use on-air across the station.
Ollie told us: “We are delighted to be bringing our many years of experience in news and sport radio to 5 live again. The music will bring a fresh new sound to the station and be an integral part of the brand. We are very excited to hear this great package on the air and raise the bar in news branding.”
Delicious Digital has worked with BBC Radio 1, Radio 2 and 1Xtra on audio projects including the 2007 Popmaster theme and the 2015 BBC Radio 1 Official Chart themes.