Bloomberg Radio launches European breakfast show
A new breakfast show for Europe is launching on Bloomberg Radio, as the station joins the Radioplayer platform.
Former Business Editor at France 24 Markus Karlsson joins the line-up, reporting alongside Caroline Hepker who joined Bloomberg Radio from the BBC where she hosted Wake Up to Money on BBC Radio 5 live.
Last year, Bloomberg Radio also introduced four hours of daily programming from Asia Pacific. The addition of First Word Asia and First Word Europe provide listeners with continuous financial markets coverage from the opening of the Asian markets on Mondays to the U.S. markets close on Fridays.
And the station, which currently attracts more than 1.2m listeners in the United States, has just announced it is joining Radioplayer
“We are delighted to be increasing the UK distribution of Bloomberg Radio by partnering with Radioplayer,” says Justin Dewhirst, General Manager, Bloomberg Media, EMEA. “Our audience of business and financial professionals want to access Bloomberg’s smart, relevant content wherever they are, and expanding our audio strategy is another key milestone in our evolution towards a global, digital-first, truly cross-platform media brand,” he adds.
Michael Hill, Managing Director, Radioplayer, adds: “We’re proud that prestigious brands like Bloomberg can see the value of joining the BBC and the rest of the industry on the Radioplayer platform. Working together enables us to get radio into emerging devices, and make Bloomberg Radio’s brilliant content discoverable through our innovative search and recommendation engines.”