UK radio adspend forecast to rise in 2017

Radio adspend, excluding branded content, rose by 2.9% to £127m in Q1, according to the latest Advertising Association/WARC Expenditure Report data.

And this strong showing for the UK radio ad market looks set to continue, with total radio adspend forecast to rise 2.9% in 2016, and 1.7% in 2017.

UK advertising expenditure is forecast to post 4.2% growth in 2016 and 3.8% growth is 2017.

These forecasts follow a strong showing for the UK ad market in Q1 2016, with advertising expenditure rising 4.3% to reach £5,007m – the first time spend has passed £5bn in a first quarter.

Lucy Barrett, Client Director at Radiocentre says: “These healthy numbers suggest that, despite uncertainty surrounding the UK’s vote to leave the EU, the commercial radio sector is both resilient and confident. Radiocentre will continue to work with Government to fly the flag for the UK as a global advertising hub and ensure that we also continue to promote the clear benefits of radio to advertisers and agencies.”

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