Global has expanded its festival business through an increased stake in Broadwick Live and a series of acquisitions.
The acquisitions include SouthWestFour, Field Day, Boardmasters and Rewind Festival, which were previously owned by Impresario, as well as Y Not and Truck, previously owned by Count of Ten.
Global has also increased its stake in Broadwick Live creating a stronger partnership between the two companies, which will work together to co-create new festivals and branded events, and take existing events to new countries.
Earlier this year Broadwick Live took stakes in Standon Calling, Glass Butter Beach and Lost Village adding to its portfolio of music festivals, which include Festival No.6 and Snowbombing. Broadwick Live has delivered branded events such as Bacardi Triangle, and the adidas Y3 fashion shows which Broadwick Live produces for adidas.
Global and Broadwick Live will work together to take their existing music festivals to new countries in partnership with international brands. In August, Global and Broadwick Live announced they will be transporting Snowbombing from Europe to North America with the first Snowbombing Canada in 2017, sponsored by Coors Light.
Sam Bush, director of Global’s live & touring division, said: “We took a stake in Broadwick Live just over a year ago. We’ve had an incredible first year working together, working hard to bring in some of Europe’s leading music festivals as well as some of the most innovative and well-loved up-and- coming festivals. We have a shared ambition to grow the portfolio and we look forward to doing this with Gareth and the team at Broadwick Live as well as the founders and managers of the festivals we have acquired.”
Gareth Cooper, CEO of Broadwick Live, said: “These are exciting times. Working with Global has helped us to realise our ambitions and then some. We have a strong partner that offers us unbelievable support and shares our goal to build an international festivals business, starting with our first venture in North America next year. What we have announced today is just the beginning.”
Global acquired a stake in Broadwick Live in June 2015. This was its first acquisition in the festival sector. In addition to festivals, Global has expanded its touring arm, promoting acts such as the Pet Shop Boys, The Vamps, Melanie Martinez and Galantis.