Bauer Media appoints Head of Digital Audio
Bauer Media has announced Nadia Holmes as its new Head of Digital Audio.
Nadia will lead the company’s digital audio proposition working across its multi-platform portfolio of media brands, including radio stations such as KISS, Absolute and Magic.
Bauer Media continues to dominate the industry in digital listening with 56.1% of all listening to Bauer Media stations happening via a digital device (compared to the industry average of 45.5%). Nadia’s role will help shape and lead the digital audio team to continue this during 2017.
Nadia was promoted from Agency Group Director – Digital, and has spent her time at Bauer Media working closely on developing InStream, the ‘logged in and listening’ audio advertising platform. Bauer Media extended the audio advertising technology from Absolute Radio across its KISS, Planet Rock, Kerrang! and heat radio brands earlier this year. Nadia has also represented Bauer Media on the IAB Audio Council.
Nadia will start the new role immediately and will report into Vicky Foster, Commercial Director of Digital.
Vicky Foster, Commercial Director, Digital, Bauer Media says, “Bauer Media is the number one digital commercial radio operator and, having been with us for five years, Nadia is instrumental to this continued success. She brings a wealth of knowledge to the new role and her passion for digital audio is second to none. This is a well-deserved promotion.”
Nadia Holmes, Head of Digital Audio, Bauer Media said: “I’m proud of what we’ve achieved in the digital audio space over the last year, including our developments on InStream and I’m looking forward to bringing my experience to the new role to help lead Bauer Media’s digital audio proposition in 2017.”