ReelWorld introduces Fuzion audio branding

ReelWorld has produced a new hybrid style of production for Kiss FM UK using a mixture of imaging and jingles.

The company is saying “Fuzion” is the next sound of ReelWorld, ‘pairing the sonic impact of imaging with the proven melodic recall of a sung vocal to create truly unique short-form station IDs’.

ReelWorld Europe Managing Director Anthony Gay explains more: “The line between jingles and imaging has blurred in recent years and Fuzion is the result of our experimentation on that line. Cutting-edge sound design combines with vocals to deliver a hook that takes imaging to another level. It’s the best of both worlds, a genuine game-changer in audio branding. I can’t wait to hear this land around the world.”

Fuzion has already debuted on select stations around the globe. Andy Roberts, Programme Director for Kiss UK worked closely with ReelWorld on his new Fuzion package:“ReelWorld does it again with a punchy, slick package that gets the cut through needed in 2017.”

Have a listen to a short demo here.

Posted on Tuesday, February 7th, 2017 at 11:05 am by Roy Martin

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