NOVA under fire for duplicating winner calls

An Australian radio network has been described as downright dishonest for editing a winner call to make them appear more local than they are.

ABC’s MediaWatch show – a weekly look at what’s happening on radio and TV in Australia – highlights how former Capital FM presenter Greg Burns talks to a caller to give away concert tickets in Sydney, then plays out the same caller with local references in Melbourne.

A video (embedded below) shows one caller winning the same prize twice, in two different places.

Here’s the phone call as aired on Nova in Sydney:

Greg Burns: let’s get somebody sorted for some ANZ Stadium tickets for Adele, live in Sydney. Live in Little Bay, Hello Brad.

Brad Plokhooy: Hey, how are ya?

Greg Burns: I’m well, how are you today lapping up that Sydney sunshine?

Brad Plokhooy: I am super excited, I’m lapping it up, lapping, I’ll be lapping even more if I’ve got these tickets …

Greg Burns: Brad, consider it our gift to you. You’ve got your tickets. You’re going as Nova’s guest to Adele live.

— Nova FM Sydney 96.9, Mornings

And here’s the same caller played out in Melbourne:

Greg Burns: Right let’s sort somebody out for some Etihad Stadium tickets for Adele live … Hello Brad Plokhooy.

Brad Plokhooy: Hey, how are ya?

Greg Burns: I’m well, it’s a hot one today. Are you lapping up that Melbourne sunshine?

Brad Plokhooy: I am super excited, I’m lapping it up, lapping, I’ll be lapping even more if I’ve got these tickets …

Greg Burns: Brad, consider it our gift to you. You’ve got your tickets. You’re going as Nova’s guest to Adele live.

— Nova 100 FM 100.3 Melbourne, Mornings

ABC provides other examples of the competition winners being syndicated, and asked the authorities if the station is breaking any laws in doing so. Nobody can provide an answer.

Here’s the response from NOVA about the findings:

NOVA Entertainment runs its listener competitions in adherence to a strict process set out formally in the competition terms and conditions. These terms and conditions are lodged with the relevant authorities, including the liquor and gaming authority and clearly set out the prizes available, the states in which the competition is running and how to win. The terms and conditions are freely available to listeners on the relevant NOVA Entertainment websites or on request at the stations.

NOVA prides itself on giving listeners the opportunity to win prizes and experiences and conducts its competitions with the utmost integrity. Any suggestion of a ‘duplication’ of winners is completely false and baseless. Where competitions are run across multiple states, listeners in each state are given equal chances to win such prizes. Any on air replay of a winner receiving a prize is for promotional purposes and does not reduce the number of prizes available to win or actually given away.

NOVA is careful to comply with its broadcasting and consumer law obligations and views these obligations very seriously at all times.

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5 Comments

  1. LHx1985 says

    It starts with radio stations faking local competition winners but we all know where it ends. Mis-named kittens on children’s television! Still boiling over that one.

  2. Clive says

    This opens up an interesting topic though. Whilst no rules may be being broken is it misleading listeners?

  3. Luke Brown says

    I really don’t get how they think they can get away with this. Yes, if it was 2007 in the UK when we had the whole 090 scandal, but now is madness. Taking Global Radio for example when they do they ‘Cash Call’ They don’t mention the callers location, it’s just about winning the cash then moving on… As it should be.. 1. Global plugs the track and T&C’s, 2. Global eventually plays the track, 3. Global makes a s hit load of cash, 4. Global calls the winner and the presenter speaks rubbish for 15 seconds then the presenter says “your a winner”, 5. The show goes on, 6. And repeat 3 hours later.

  4. Mark says

    Surely, in the example shown, the winner won TWO sets of Adele tickets, for both the Sydney and Melbourne gigs. That’s what they were “told” on air.

    So he’s a double winner. Or they are lying about the prizes, and should be censured.

    Just goes to illustrate perfectly how local radio just isn’t at all local anymore.

  5. Jock Name says

    LOL!! GWR were doing this across the Mix Network 20 years ago.
    Audio of winner sent over BLAST and then local jock spoke around it.
    Ironically this was a time when Aussie influence was at it’s peak in UK radio.

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