The launch date has been set for the new London DAB station aimed at tradespeople.
Fix Radio will launch at 7am on Wednesday 26th April and will give away 20,000 bacon butties over the first 40 days of broadcasting.
Three branded bacon butty vans will visit 1,400 building sites serving free hot food and promoting the new station. The owners say it will provide “music and cheeky banter” aimed at bricklayers, plumbers, electricians, plasterers, roofers, painters and decorators whether they work on site or in people’s homes.
The breakfast show is to be presented by Trev and Ben – Trevor Smith and Ben Harmer – who join from community radio in Croydon. Their show will feature a daily wind-up call from Steve Penk.
Paul Baker will present the afternoon show and is also Fix Radio’s Programme Director. There will also be a daily sport and music show at lunchtimes hosted by TV and radio sports presenter Ian Payne from ITV and LBC.
In addition to its DAB broadcasting, Fix Radio will be targeting larger building sites by playing in their canteens giving a guaranteed listenership of 4,000 tradespeople from the start. More canteens will be added.
Louis Timpany, chief executive, says: “The launch of Fix Radio is the culmination of 18 months of fund-raising, research and development. We’re very excited to see it all come together at last.”
Louis came up with the idea after working on a building site to earn extra cash after university. He teamed up with radio consultant Paul Chantler to develop the concept, attract investors and build the station.
Fix Radio is already working with several trade brands and launches with four months’ worth of advance advertising and sponsorship.
Imaging for Fix Radio has been produced by Wise Buddah Jingles. London and building trade news will be provided by Radio NewsHub and The Met Office will supply specially targeted and detailed weather forecasts for tradespeople working outdoors.