Magic Radio launches Love That Song campaign

A new television commercial is at the centre of the latest marketing campaign from Bauer to promote Magic Radio.

The ad features songs by The Communards, Aha and Duran Duran, along with a new line “Love That Song”. It fits in with the station’s new strapline of “More of the songs you love” which is now on-air.

The TV campaign will air across the UK on ITV, Channel 4 and Sky Channels and feature a mix of live action and animations by Nigel Coan whose previous animation credits include The Mighty Boosh.

Clare Baker, Marketing Director for National Bauer Radio Brands said: “This campaign is the next landmark moment for Magic. We are showcasing the brilliant music that Magic plays in a contemporary and upbeat way with a creative execution that’s been inspired by The Luminaries insight”

Magic has also introduced a new jingle package and has announced Ronan Keating and Harriet Scott are taking over breakfast later this year.

The media was booked by the7stars with the marketing campaign creative by ThinkFarm. The campaign debuts on TV and outdoor and digital sites from this week.

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