The station playing nothing but new beats, KISS Fresh, has joined the national radio line-up on DAB digital radio.
The Bauer station is now available on the Digital One multiplex as it changes its playlist to offer a bigger point of difference to the main KISS FM UK service. KISS Fresh will play more new tracks across the dance, house, hip hop and RnB genres. It will only play new tracks from 7pm each day before specialist programmes start at 11pm.
Andy Roberts, Group Programme Director: “We’re in a new golden Era of Urban music and there’s a big opportunity now to grab more audiences who just want a purer offer than what the main KISS can cater for. It’s not a negative to what the main KISS does but more a case of us super targeting communities of audiences that want specific types of music without other types of songs diluting their listening. Like we’ve seen with KISSTORY”.
The changes all start today, Monday 10th July 2017 and makes all three KISS stations, including KISSTORY, on national platforms. Let us know if you can receive it after a retune.