Radiocentre has begun a national radio advertising campaign aimed at advertisers to remind them of the reasons to spend money in our industry.
The commercials highlight the benefits of using radio as part of marketing campaigns – including brand safety, high return-on-investment, low ad avoidance and consumer trust in the medium.
The series of ads has been written by creative agency Radioville and includes the strapline ‘See Radio Differently’. Each features a character who hasn’t used radio advertising, with the voiceover highlighting the error of their ways. One features a fictional marketer, another a creative, the third an agency planner and the fourth a CEO. The voiceover on the commercials is Line of Duty and This Is England actress Vicky McClure.
Lucy Barrett, Radiocentre’s Client Director, says: “Radio is going from strength to strength and we’re expecting further robust figures in the second half of the year. Our new ad campaign shows decision makers how powerful radio ads can be by providing them with light hearted examples filled with the humour that is a hallmark of the medium. Vicky McClure combines authority with a grounded warmth, so her voice fits perfectly with what we are seeking to convey.”