Category: Sales & Marketing
Real Radio Sales Director joins TeamRock
Real Radio Scotland Sales Director Jimmy Docherty is being reunited with his former GMG colleagues by joining TeamRock as Commercial Director.
Ad agency Radio PR acquired by 72point
A new partnership between a PR survey provider and a specialist radio broadcast agency has been formed as 72Point takes on Radio PR.
Bauer Media introduces More Than Mondays
Insurance brand MORE TH>N is to launch a four month on-air and online advertising campaign on four Bauer Media radio stations.
PG Tips sponsors Magic song competition
Magic 105.4′s thousand pound song competition has attracted the sponsorship of PG Tips for an on-air and online promotion.
Vodafone continues Summertime Ball deal
Global Radio has secured the sponsorship of Vodafone for the annual Capital FM Summertime Ball, held each year at Wembley Arena.
Radio Wales to air exclusive Manics track
An exclusive track recorded by the Manic Street Preachers is to be broadcast as part of the BBC Radio Wales Music Day this week.
Sky takes talkSPORT drivetime sponsorship
UTV Media’s talkSPORT has done a deal through Mediacom with Sky for the television company to sponsor the station’s Drive Time show.
Oxis Media to sell Crowdcasting in Europe
A new partnership between Oxis Media and LDR Interactive will see the new Crowdcasting Technology pushed across Europe.
Bauer partners with Thorpe Park for Kiss
Kiss breakfast presenters Rickie, Melvin & Charlie have been filmed on the rides at Thorpe Park as part of a new promotion.
Key 103 signs Floors2Go for sponsorship
Floors2Go has become the first ever sponsor of Key 103’s Breakfast weather bulletins, and will also broadcast on Drivetime.
Radio Plymouth joins First Radio Sales
Radio Plymouth 106.7 FM now has national representation by First Radio Sales, and will join their South West offering for national advertisers.
Magic 105.4 promotes 80s gig in the sky
Magic 105.4 has teamed up with British Airways to promote its ‘80s Gig in the Sky’ flight in aid of Red Nose Day.
Absolute Radio offers £20k Skyfall prize
One listener will win twenty thousand pounds in Absolute Radio’s biggest single branded content giveaway this Friday, promoting Skyfall.
North Norfolk in Breach for sponsor tag
A weather sponsor tag on North Norfolk Radio has been found in Breach of the broadcasting code for misleading listeners, after a rival complained.
Absolute Radio partners with BlackBerry
Absolute Radio is to promote the new BlackBerry® Z10 smartphone in an integrated campaign incorporating on-air, online and mobile.
UTV’s talkSPORT restructures sales teams
Sales teams at talkSPORT and Sport magazine have undergone a restructure, moving from platform based teams to agency focused ones.
Smooth Radio gets Sky Movies as sponsor
Smooth Radio has secured a deal with Sky Movies to sponsor the radio station’s weekly weekend film show, Smooth Radio at the Movies.
O’Connell to host Absolute show from home
A promotion with Microsoft will see The Christian O’Connell Breakfast Show on Absolute Radio broadcast from Christian’s home for a day.
talkSPORT gets Heinz Big Soup as sponsor
talkSPORT has signed an agreement through Vizeum with Heinz BIG Soup to sponsor the station’s 2013 Super League season coverage.
Bauer airs Ad Funded Programming for NCS
National Citizen Service has signed up with Bauer Media for advertiser funded programming and a multi-platform sponsorship campaign across various brands.
Ford renews talkSPORT deal for 10th year
Ford is continuing to sponsor the Alan Brazil Sports Breakfast on UTV Media’s national station talkSPORT for the 10th year running.
Foxy offers Helicoper ride for listeners
Magic 105.4 breakfast presenter Neil Fox is offering a ride in his own helicopter as a prize in a new sponsorship deal with Nescafe.
Green Flag sponsors Absolute Radio travel
Breakdown service Green Flag has agreed a six-figure deal with Absolute Radio to sponsor its traffic and travel bulletins for six months.
Win cash with the National Sales Awards
People working in sales across the radio industry are being encouraged to enter the National Sales Awards 2012.
The awards, judged by former England rugby captain Lawrence Dallaglio, also have a competition to win £1000 for sharing top sales tips.
Smooth sign Aviva for Pat Sharp sponsor
Smooth Radio has announced a deal with insurance firm Aviva to sponsor its weekend breakfast show presented by Pat Sharp.
Starting next month, the agreement also includes a two-week daily ‘Smooth Radio Good Health Guide’ feature and a week-long promotion during Mark Goodier’s mid-morning show.
Bauer Radio takes on agency sales boss
Angela Wilkinson is joining Bauer Radio in the newly created role of Head of Agency Sales, based at Key 103.
She will move in March from Manchester-based sales house Media Sales Network, where she has been Managing Director since a management buyout in 2010.
Jingle Bell Ball signs 20th Century Fox
Capital FM and 20th Century Fox have joined forces to promote Alvin and the Chipmunks at this year’s Jingle Bell Ball.
Footage of backstage interviews will be used to create an animated video of Alvin and the Chipmunks speaking to stars like Pixie Lott, Jason Derulo and The Wanted.
Autoglass named best radio ad of quarter
Car window repairer and replacer Autoglass has come out top in a list of the most creative radio commercials for Q2/2011, as rated by listeners.
Compare The Market came in second in the list, produced by the Radio Advertising Bureau (RAB) and based on a survey of a thousand respondents.
FRS seek advertiser for major promotion
First Radio Sales has announced a new national sponsorship and promotions solution which it says will reach an audience of 3 million adults across 50 local radio stations.
The sales house – which represents stations from groups inlcuding UTV Radio, Celador, Tindle and Lincs – says the idea will allow national brands to use the power of local radio on a ‘collective and convenient scale’.
Smooth Radio sponsors TV Times Awards
GMG’s Smooth Radio is to be the sponsor of the TV Times Awards as it announces a tie-up with magazine publisher IPC.
The deal will see promotion for Smooth in titles including What’s On TV and TV & Satellite Week as well as TV Times, while the magazines will also be advertised on both Smooth and Real Radio.
