Entries from the BBC's local radio stations for Leicester and Somerset join 5 live to compete against talkSPORT.
BBC Radio Gloucestershire lunch time presenter Claire Carter is moving to BBC Somerset to host the breakfast show.
New Head of BBC West is former BBC Radio Bristol reporter Stephanie Marshall.
Muxco has launched its Somerset local DAB radio multiplex this morning, bringing five stations to digital radios for more than half a million listeners.
Across the UK, 90% of the population are tuning in to radio, meaning 48.1 million adults listen each week.
Emma Britton is taking over breakfast on BBC Somerset, making her the first female appointment since the BBC Director General called for more women at breakfast.