FRS have launched a new division to sell advertising space on the websites of the radio stations they represent. FRS already sells airtime on behalf of 132 stations, including the TLRC network, CN Group and UTV Radio stations. First Radio Sales Digital will launch in the summer after BETA tests this month.
Neil Webster, managing director of FRS, said the company had developed to accommodate demand: “Advertising agencies have been approaching us for some time to add online campaigns to sit alongside their broadcast campaigns. The addition of FRSD is a natural extension to our broadcast business and provides a good link-up for both our stakeholders and advertisers.”
FRSD will enable advertisers to target website visitors by individual site, TV region and package – such as geographically, by group or audience demographic.
FRS's client stations reach 4.7 million listeners every week and total 45 million listening hours.
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