RAJAR: talkSPORT returns to 3m listeners

UTV Media’s talkSPORT is back up to 3.2m listeners in the latest RAJAR – giving the station its highest ever book for quarter four.

The station reports a year-on-year increase across all daytime shows too, and says 81% of listeners are male. 55% of them are categorised as ABC1.

The Alan Brazil Sports Breakfast reached 1.4 million listeners, a 15% increase on Q4 last year, and Colin Murray, who joined the station last August, achieved a 9% increase on the same mid-morning timeslot the previous year.

Audience increases have been recorded across the station’s live football, with exclusive Barclays Premier League commentary on Sunday afternoons achieving a 22% increase on the previous year.

talkSPORT Programme Director, Liam Fisher, said: “These figures are testament to the strength of our on-air talent and the new additions to this team which have included broadcasters Colin Murray and Johnny Vaughan and former sportsmen including David Ginola, Neil Warnock and Brian Moore. We broadcast 40 commentaries in this quarter and we know that live football is always a huge draw to talkSPORT listeners.”

Around UTV’s local stations, Signal 1 increased reach by 20% year on year, while listening hours increased 8% year on year and 20% quarter on quarter. This means that over the last three months the station has increased its listening hours by 470,000.

Swansea Sound and The Wave in South Wales have posted increases across the board, increasing listener reach by 16% year on year and 4% quarter on quarter, and growing hours by 26% year on year and 1% quarter on quarter.

More people are listening to Radio Wave in Blackpool and for longer, as the station has posted a 19% increase in the total number of listeners year on year. The station has also gained hours, with a year on year increase of 14%.

Also in the North West, UTV’s local stations Wish FM in Wigan and St Helens, Wire FM in Warrington, Widnes and Runcorn and Tower FM in Bolton and Bury have all increased listeners. Wish FM has done particularly well, with the station’s number of listeners up by 8% and the hours growing by 35%, both year on year.

Peak FM in North Derbyshire posted an increase in listeners of 11% year on year, and a growth of 15% year on year and an 8% increase quarter on quarter in the number hours people listen.

Juice FM in Liverpool has gained both listeners and hours, increasing them both by 5% on the quarter.

Iain Fowler, Director of Local Radio for UTV Media (GB), said: “These figures are extremely pleasing as they show the resilience of UTV’s local stations in a competitive and difficult market. Our local stations all play an integral part in their communities, raising money for local charities and hosting events and we are proud that this has translated into making them an even better offering for listeners and advertisers alike.”

Posted on Thursday, February 6th, 2014 at 12:04 am by RadioToday

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