Smooth Radio's new multi-million campaign
Global Radio is spending millions on marketing the new sound of Smooth Radio, now its new line-up and playlist is complete.
The station, now defined as Your Relaxing Music Mix, uses Michael Bublé in the television ad which airs for the first time this evening (Saturday) during during ITV’s ‘Saturday Night Takeaway’
The TV ad opens with a mysterious figure walking through the kitchen of a five star hotel, picking up a Smooth portable radio on his journey. Meanwhile, somewhere in the same hotel, a couple shares a meal in silence. As a door to the couple’s room opens, it is revealed that the mystery figure is Michael Bublé. As Michael places the radio on the table and turns up the volume, the atmosphere instantly changes and the couple relaxes in each other’s company, to the sound of ‘To Love Somebody’ from Bublé.
Global’s group marketing director Giles Pearman said, “Global is backing the Smooth brand with a multi-million pound investment in advertising and star on-air talent, including Kate Garraway, Andrew Castle and Myleene Klass. Michael Bublé is the perfect star for our TV adverts, as one of Smooth listeners most loved artists.”
Michael Bublésaid; “There are so many great artists they could have picked for this commercial. I loved the concept and the result. I hope that everyone else does.”
smooth fm in Australia also used Michael Bublé for a television commercial in 2012.