Absolute Radio's free DAB car promotion
A digital radio promotion between Absolute Radio Network and Peugeot starts pre-promotion today.
“Next week we’re giving you the chance to win an in-car digital radio, and we’re throwing in the car too!” the station says.
The prize is a brand new Peugeot 308 which has digital radio as standard. Bauer Media and Absolute Radio chose the car as they are keen to drive digital in-car listening, now that 50% of their listening is now via a digital platform.
Steve Parkinson, Managing Director, London Radio, says: “With half of our group listening now to digital platforms, we want our listeners to understand that you can now get it in car, so it’s great to be giving away a Peugeot 308 with digital radio as standard to one of our listeners.”
Pre-promotional activity started on air and online today, with the question-and-answer promotion running from Monday 23 June-Friday 27 June across all day parts. Christian O’Connell will give away the Peugeot 308 live on air on his breakfast show.
“Drivers don’t need to miss a thing this summer and we’re delighted that the summer of music and sport is kicking off with this promotion, which will raise awareness of the fact that more than half of all new car registrations now come with digital radio as standard”, says Jane Ostler, Director of Communications at Digital Radio UK.