Mercedes C-Class gets DAB as standard

Car maker Mercedes is to include DAB Digital Radio as standard in the C-Class – its best selling model.

Mercedes now has 60% of models with DAB digital radio as standard and is working towards including it across its range.

Minister for Culture, Communications and the Creative Industries Ed Vaizey said: “It’s good news that many car manufacturers are switching to digital as this provides drivers with a much greater choice of radio stations.”

In the UK, 55% of new car registrations have digital radio as standard up from less than 5% four years ago. 21.4% of all radio listening takes place in car.

Ford Ennals, CEO of Digital Radio UK, says: “This is great news for Mercedes drivers as we know how much drivers love listening to digital radio and they don’t want to miss a thing in their car. This summer there’s so much to choose from on digital radio, including coverage of the Brazil World Cup on talkSPORT and BBC Radio 5 live, as well as a great summer of music on the BBC and commercial radio stations.”

Helen Boaden, Director of Radio at the BBC adds: “We are delighted that now even more car drivers will be able to listen to our digital-only stations while they’re on the move.”

Posted on Friday, June 6th, 2014 at 12:00 am by RadioToday

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