The winner of the EsseX Factor announced

Radio Essex has a new breakfast show travel presenter after a search took place on-air.

And now 35 year old Abbie Norbury, a Yoga Teacher and Nutritionist from Benfleet, will join Daryl Denham for breakfast each day on Radio Essex and Southend and Chelmsford Radio.

In March, Radio Essex launched a new competition to celebrate Daryl Denham’s arrival to the station in the aim to recruit a traffic and travel presenter. The station asked participants to send in a 60 second clip showcasing their personality and five finalists were chosen to each spend a morning with Daryl in the studio. After much deliberation by the panel Abbie Norbury was chosen.

Winner Abbie Norbury said: “I am absolutely delighted to have won the competition. I entered the competition on a complete whim. I was in my car listening to the radio at a moment in time when I really shouldn’t have been! I was running late for work and was quite stressed about it, but heard the advert for the competition on the radio which really resonated with me so I decided to go for it. I found out two days later that I’d got into the finals but by the time I returned the producers call there was only one day left available – which just happened to be the only day I wasn’t working, and the only day I could have actually done it!! This also happened to be my partner’s birthday!

Group Managing Director, Adventure Radio, Mark Jeeves said: “It is great to be able to offer the public this opportunity of a life time and Abbie fits with the station, perfectly. I can’t wait to start hearing the new duo on air.”

Abbie added: “Winning the competition is allowing me to have a go at something I’ve always wanted to do.”

Abbie also runs two companies called Norbury Nutrition and NorburYoga which she hopes to carry on alongside her radio job.

Posted on Tuesday, June 17th, 2014 at 1:27 pm by RadioToday

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