Smooth Extra launches on DAB digital radio
Global’s latest radio station, Smooth Extra, made a low-key launch overnight replacing Smooth Christmas.
The festive station signed off by wishing listeners a Happy New Year, followed by its final ad break and the midnight news. The first song on Smooth Extra was Dream a Little Dream by Mama Cass.
Global has not yet unveiled details of the new station’s format, with the exception of the strap line “Your Refreshing Music Mix” to match Smooth Radio’s “Your Relaxing Music Mix”.
Artists so far resemble those played on the main Smooth Radio output, including Carpenters, Elton John, Four Tops, ABBA and Billy Joel.
Smooth Radio Group PD Dick Stone says the station is getting ready for its full launch on January 5th 2015.
— DickStone (@DickStone) December 27, 2014