The future of commercial radio outlined
Radiocentre has unveiled a new report outlining its vision for the future of commercial radio.
A new policy document called Radio. Connecting Past and Future, proposes new ways of working with Government, Ofcom and the BBC so radio can continue to thrive.
Speaking to an audience of advertisers, media and radio executives at Radiocentre’s Tuning In conference in central London today, Chief Executive Siobhan Kenny said: “This report outlines a progressive vision for a thriving and successful commercial radio sector. There are some key commitments to carry on providing listeners with what they want, particularly local news and information.
“In return, we ask for a legislative review, looking at the sometimes outdated regulation governing the sector.”
The key challenges outlined in the report include increasing competition for people’s time; the continued growth of online advertising; the mighty market share of the BBC (54%); out-dated regulation and the costs and opportunities of growing digital radio.
In order to meet these challenges, Radiocentre calls for:
- Updated legislation from Government enabling greater flexibility, beginning with a wide-ranging review to a defined timetable.
- Sensible, consumer friendly regulation for financial product advertising.
- Stability and security for radio operators – by enacting licence rollovers.
- Future-looking regulation from Ofcom on location and format controls which are focused on the consumer and enable the sector to respond to challenges from less-regulated competitors.
- More distinctive BBC radio services, more rigorously regulated.