Radio X will launch with Chris Moyles at breakfast, Vernon Kay on mornings, Dan O’Connell in the afternoon and Johnny Vaughan on afternoon drive.
Ricky Wilson is also on board with a weekend show, on the station targeting 25-44 year old males playing ‘the best fresh rock and guitar-based music’.
Vernon, Ricky and Johnny are new to the station, whilst current drive presenter Dan O’Connell gets afternoons and Phil Clifton stays with the station for the evening show. Current breakfast presenter Jon Holmes also stays on the schedule (for weekend breakfast), along with Lliana Bird, Jo Good and John Kennedy.
As predicted, Radio X is going national too on DAB, joining Digital One. It’ll also be on FM in London and Manchester, replacing XFM. All programmes in Manchester will be networked with London. XFM Scotland will close.
Chris Moyles will be on-air from 6.30 – 10am weekdays, from September 21st – and Ashley Tabor – founder & executive president of Global – is particularly excited that we’ve all spent the summer talking about it.
He says: “I’ve had a great summer hearing some of the funniest rumours I’ve ever heard. I’m pleased we can now confirm the industry’s best kept secret, we are indeed launching a brand new national radio station on Monday September 21st. Radio X will focus on fresh rock and guitar-based music alongside huge personalities. And personalities don’t get any bigger than Chris Moyles! Chris is a broadcasting genius and as Global makes a multi-million pound investment in launching Radio X on a national scale, I couldn’t think of anyone better to host the station’s breakfast show. Along with Vernon Kay, Johnny Vaughan and Ricky Wilson, the UK has never had a radio station like Radio X before.”
The new national station promises to be home of “the world’s freshest rock and guitar-based music playing the biggest songs from these genres”. Regulars on the playlist will include Florence & The Machine, Mumford & Sons, Blur, Arctic Monkeys, Noel Gallagher’s High Flying Birds, The Maccabees, Radiohead, Nirvana, The Smiths, Royal Blood, Kasabian, Catfish & The Bottlemen and Kings of Leon.
Radio X will have a new multi-million pound national advertising campaign and Chris Moyles will hit the road with some of his favourite bands and artists to bring listeners across the country a series of exclusive live music events. The strapline for the brand new Radio X is ‘Get into the Music’.
Chris Moyles left BBC Radio 1 almost three years ago, with his last show on September 14th 2012. He’s not hosted a radio show since but has been active on social media, with a burst of weekly YouTube videos and more recently on his Periscope account.
XFM launched full time in 1997 after many years of restricted services and pirate broadcasts. It was sold to Capital in 1998 and today networked with XFM in Manchester and Paisley. The London station, on 104.9FM, has a current weekly audience of 434,000 after a peak in June 2011 at 671,000 listeners.
Here’s what happened the last time Chris was on the radio. Can we expect more extravagance from Leicester Square?
We’ve got quotes from those involved in the station, and you can read them below.
Richard Park, group executive director & director of broadcasting at Global, said: “With new acts like Hozier and James Bay enjoying phenomenal success, and iconic rock acts Muse, the Foo Fighters and the Arctic Monkeys returning with great albums, there couldn’t be a better time to launch Radio X. We know there’s a gap in the market and a massive audience across the UK waiting for a radio station that caters for them – Radio X will be bold and uncompromising in its promise to deliver music and entertainment for this audience. I’m delighted the time has finally arrived for us to launch this great new station.”
Stephen Miron, group CEO at Global, said: “I’m proud that Global is launching Radio X today and that we’re able to bring a completely new national music and entertainment property for 25-44 year old men to the market. Radio X will be a one of its kind radio station and the first time the commercial sector has catered for this hard to reach group. We’re excited about working with our clients and agency partners to connect them with this audience through Radio X. Our investment in a national platform, an unbeatable talent line-up and a heavyweight advertising campaign speaks to our ambition for the brand.”
Vernon Kay: “I’m excited to be getting back on the radio. The launch of Radio X is the dawn of a new era in radio. There is a real buzz around the station because we know that this is going to be a lot of fun… It’s going to be a real honour to have Chris Moyles as my warm-up, bringing his unique style of broadcasting back onto the radio waves.”
Johnny Vaughan: “They say there’s nothing better than that ‘new car’ smell. Well there is… it’s the smell of a brand new drive time show on a brand new radio station being listened to in that brand new car! Great Britain needs great banter and I can’t wait to be back on air five days a week talking to people up and down the UK as we get them home with a bit of a laugh and some awesome music!”
Ricky Wilson: “XFM was the first station to invite me and the band down for a session, way before we were even called Kaiser Chiefs. They were right there for us and many, many other bands from the very beginning of their histories, through all incarnations, career ups and downs, break ups and come backs. Even talking recently to other bands and musicians about the station, everyone has very fond things to say about it so it makes me both proud and excited to be right there at the beginning of a new chapter as Radio X launches as the new rebel of the airwaves.”