Folder Media’s radio station for Children Fun Kids is to be one of the first radio stations in the UK to launch on DAB+.
It will be part of the line-up on Sound Digital – the second national commercial radio multiplex – launching on February 29th.
Fun Kids started life as Fun Radio owned by GCap Media in 2005 and has won numerous awards including Sony and Arqiva Digital Radio Station of the Year.
It broadcasts a mix of music, games and features for 6 to 12 year olds, which up to now, has only broadcast on digital radio in London.
Matt Deegan, Station Manager of Fun Kids: “Up until now children have been abandoned by the radio industry – both by commercial radio and the BBC. Fun Kids has built a large audience by catering for their tastes and interests, but we’ve been limited by just broadcasting digitally in London.
The launch of Fun Kids across the UK will allow more children to have a radio station that they can call their own. Many radio stations talk about the need to bring young listeners to radio, but we’re the only ones actually doing it.”
As well as a broadcast radio station, Fun Kids has over 150 podcasts channels and runs 6 YouTube channels covering everything from gaming to education.
Matt continues: “Kids are natively multi-platform. Whether it’s TV, the radio, tablets or hand-me-down iPhones, kids love content made for them. Growing our digital radio reach means that we’ll be reaching more radios and unlocking the 1.9m cars that came with DAB as standard last year, allowing kids, all over the UK, to spend even more time with Fun Kids”
Details of more DAB+ stations are expected shortly.