Ceredigion FM radio licence to be advertised

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Ofcom is to re-advertise the FM commercial radio licence for Ceredigion after the current owner decided not to utilise the fast track re-licensing process.

Nation Broadcasting, owner of Radio Ceredigion Limited, would need to comply with the current Format and DAB obligations if its licence was fast-tracked or renewed when it expires in May 2019.

By letting the licence expire, Nation can re-apply for the licence with a different Format. The current Format includes the requirement to broadcast “Regular and identifiable Welsh language programming”.

Some stations have previously reapplied for their own licence rather than apply for a major Format change.

The station currently broadcasts on 96.6, 97.4 and 103.3 MHz FM and Ofcom estimates that the licence could achieve coverage of an area with an adult (aged 15+) population of 72,088. It is based at Nation’s group headquarters near the St Hilary transmitter on the outskirts of Cowbridge.

Nation Broadcasting has confirmed to RadioToday that it will be reapplying for the licence once advertised.



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3 Comments
  1. Adrian says

    The Welsh programming is now 9pm-10pm on Sunday having been gradually reduced over the years from several hours a day so one would imagine they wouldn’t save much by dropping that.So could it be that they are planning on running Nation on the Ceredigion frequencies as that is not available in the county whilst we can already receive Ceredigion,Carmarthenshire and Pembrokeshire (with virtually the same programmes apart from local inserts) on various frequencies-it’s annoying like having so many Heart duplicates clogging up frequencies.The new community station in Aberystwyth could provide the type of local output that Radio Ceredigion used to do years ago.

  2. Lord Reith says

    Presumably the LR stands the chance of loosing the franchise. Should someone come forward and tick the Radio Authority boxes.

  3. Alun Phillips says

    I’ve always been deeply in love with the broadcast media – my failed applications for jobs with the BBC could have been used to cover the M1. The final straw came when a teenage looking Interviewer asked me what I thought “NEWS” was. I faffed for about 20 seconds and came out with the usual lame platitudes. After all these years I still regret not being successful on that Summer afternoon. If anybody asks you the answer is simple – “NEWS” is a piece of information that hereto has not been known to the general public. It isn’t true that BBC Radio Wales reported that two chickens had been killed by a juggernaught on the M4.
    Sadly, I have to admit that it wasn’t a juggernaught but a Reliant Robin.
    Go in peace my friends – but have a laugh just the same. Oh yes – of course – that manufactured and ages-old snippet would have to been true.

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