Before 2007, the broadcasting of gambling advertising was not permitted in the United Kingdom and gambling based programmes could run only as editorial programmes configured as betting.
The only exceptions to the rule included lotteries and the promotion of non-remote bingo gaming.
Following the implementation of The Gambling Act 2005, which came into effect in 2007, the broadcasting and advertising of gambling activities on television and radio could take place more freely, whilst being overseen by regulatory authorities. Since this time, the opportunities to participate in a variety of games, such as radio bingo have grown year on year.
For those who enjoy playing bingo remotely, you can find online bingo sites here. There are a huge selection of different bingo sites to choose from, each with different fun themes, game types and promotions.
Bingo has long been a great source of entertainment to people in the United Kingdom, it is enjoyed at celebrations, charity events or in specially built bingo halls and gambling venues.
More recently, it is becoming a popular choice of game online due to the simplicity of the game and the thrill that winning brings to players.
In the game, the caller reads out numbers that have been selected at random and the players mark them off on their cards if they have them. Once the intended sequence has been marked off (such as a line of numbers) the lucky player will claim their prize.
These prizes often come in the form of cash, but other prizes can include luxury products and gadgets, or even holidays for winners of larger games. The prizes usually get bigger each round.
There are many different types of bingo that players can enjoy, popular types include 90 ball bingo, 80 ball bingo, 75 ball bingo and 30 ball bingo. You can even play the game without numbers.
Different versions of bingo can switch things up and make things interesting for regular players of the game. Instead of numbers, trivia and pictures can be substituted, or as in radio bingo, song titles and lyrics can be used.
What exactly is radio bingo and how do you play it?
Radio bingo works in a similar format to regular bingo, however it is also often combined with the popular game Name That Tune to add even more excitement to the game. This variety of bingo is particularly enjoyable to those interested in music.
In radio bingo, the radio host (or caller) will play a selection of music tracks instead of announcing numbers, like in a regular game. The listeners will then identify what the song is and mark it off their card if they have it.
You can win the game the same way you would a normal bingo game. A player can call ‘bingo’ once they have crossed off a line, two lines or a full house.
There may also be different versions of this, when players need to cross off corners or boxes in a shape of a letter or symbol.
In keeping with the musical theme, you will often find that each round in a game of radio bingo is themed on a different genre of music. For example, one round might be 90’s hits, the next one could be classic anthems and another one on 80’s rock music.
Since the introduction of The Gambling Act 2005, the opportunities to enjoy playing these types of games remotely has increased. Regulatory and industry bodies including The Gambling Commission and The Betting and Gaming Council help to ensure games are safe and fair for players.
For radio broadcasters advertising or airing these types of games, they must seek Radio Central Copy Clearance. There are also rules around how they promote it.
For instance, they must not show those under the legal age participating in games, they cannot suggest gambling is a form of escape or encourage problematic behaviours. Also, they cannot suggest winning games as a means of income.
These rules are similar across all types of broadcasting, including television and on the internet.
Recently, gambling advertisers have been pledging to put advertisements temporarily on hold during the pandemic in an effort to prevent harmful behaviours. New measures have also been announced in recent months that aim to help players enjoy games safely and responsibly.
The future of broadcast gambling
As the access to remote forms of gambling, including games online, on radio and television increase, the number of players will continue to grow. In response to this, operators and industry bodies will continue to work together to allow audiences to safely enjoy the variety of new games being released.